5 Tips For Designing A Logo
If you’re anything like me, you’ve tried making a logo from scratch one time or another. My issue is trying to decide whether to focus on the purpose or the appeal of the logo. Do I tell the audience what we do by saying it in the logo or do I want to share a message through the icon? If you’re having trouble with a similar issue, I have great news for you — In this post, I’ve outlined 5 tips that you can apply today to create a compelling and decisive logo.
Here is a link to a site that you can use to create a free logo: The Hoth
Before we jump in, let’s breakdown what a great logo looks like. Your logo doesn’t have to include any of these aspects, but consider this a blueprint to us creating a clean, clear, and creative logo.
The Characteristics of A Good Logo
It’s eye-catching
This goes without saying, but your logo should draw your audience in by being both creative and interesting.
It has meaning to the brand
Your logo is a symbol of your business that you put in the forefront, take this opportunity to add to your brand story by making sure that your logo means something to the business.
It’s memorable
If you are able to create a logo that your audience remembers, they will feel more comfortable making a purchase.
Always works well in different sizes
Your logo isn’t only used on a desktop, these days, your logo can be found on mobile devices, tablets, your tv, and so many other devices. Be sure that your logo works on all of these different platforms.
It’s unique and distinguishable
Be different! This is your opportunity to make a huge first impression on your audience, show them that you gave effort, and they will appreciate you for it.
What Are The Tips?
These tips are a rule of thumb for creating a logo that your audience will understand and appreciate:
Some logos work by being simple, don’t overthink it.
Use icons to give you flexibility with your logo size.
Use color to bring your logo to life:
A quick tip: Considering your audience in all of your decisions will help you best connect with them, especially with your first impression.
The color #33333 is a very dark grey that appears better to the human eye than a hard black.
Your logo should showcase your brand, your style, and your goals as a company.
Use clever double-meanings to bridge your brand to its identity.
This will help create a more memorable logo that resonates with your audience.
Hint: A trick to remembering something is to associate it with an emotion. It isn’t always easy, but being intentional with colors, shapes, and negative space can help your audience subconsciously connect with your brand.
Speaking of negative space, USE negative space to keep your logo front and center.
Don’t add distractions to your logo, keep it clean and keep it simple. Logos with negative space are perfect when you need to adjust your logo size.
Bonus Tip: Be creative with your logo, you can always change it.
